Get attention from email
Writing email marketing content that grabs your prospects' attention is a finicky art. While email has been around for decades, the right ways to use it for marketing are still emerging. Here are five tips that can help your clients craft more effective emails that yields more clicks and, ultimately, more conversions:. One of the challenges in writing email marketing content is that you have a different perspective on your product or service and on your industry than your audience. What you find interesting might not be what they find useful or worthwhile.SEE VIDEO BY TOPIC: How to Write Cold Emails That Always Get Read
SEE VIDEO BY TOPIC: 5 useful email expressionsContent:
- How to Run a Successful Email Marketing Campaign (Step by Step)
- The 9 Best Email Subject Line Styles to Increase Your Open Rates
- You have 2.7 seconds to grab someone’s attention, no pressure
- 5 Tips to Create an Engaging Email Marketing Campaign
- The Complete Email Marketing Guide for Beginners
- 9 Commandments for Newsletter Creators
- Making Sure Your Emails Grab Your Reader’s Attention
- 18 tips for writing an excellent subject line so your email gets read
- 12 Attention-Grabbing Strategies To Improve Your Email Engagement
- 7 Ways to Capture More Attention With Email Subject Lines
How to Run a Successful Email Marketing Campaign (Step by Step)
Or that you are 6x more likely to get a click-through from email than on Twitter? But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success? It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. Email should be an important component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty.
Is the goal to drive new signups for your product? New leads for your sales team? More attendees for your event? More donations for your cause? To help you identify what your goals should be, here are some examples of how Campaign Monitor customers use email marketing:. As you can see from these examples, planning what you want to achieve with email before you start sending makes it much easier to identify what to send and who to send it to, and helps you create focused, high-performing email campaigns that will achieve your marketing goals.
There are a couple of different ways you can build your email list, but the right method for each campaign really depends on the goals you establish in Step 1.
If you plan to use email to keep in touch with existing customers, then your email list can be built largely by importing your existing customers details into your chosen email marketing tool.
For Campaign Monitor customers, you can either manually upload an existing list from an Excel file for instance or you can connect your Campaign Monitor account to the tool where your customer data lives such as your CRM, accounting, eCommerce tool, and hundreds of others and automatically sync your customer information into your Campaign Monitor account.
Before you import any contacts though, ensure you have adequate permission to email these subscribers. Fortunately for you, there is a 2-part formula for building your email list that is followed by many of the most successful email marketers around. The formula is:. And no matter how good your incentive is, you still need to make it simple for people to subscribe if you want to get them to join your list. The real question is, what makes for an amazing incentive? And how can you make subscribing to your list really simple and easy?
While this is covered off in much more detail in our email list building guide , here are some incentives you could use to entice people to join your email list:. Furthermore, the other part of the equation is offering numerous, simple subscribe opportunities as this makes it easy for people to opt-in. While the type of subscribe form you use will depend on the incentive you are offering, here are a few ideas:. The Header Bar sits at the very top of your website and contains a call to action encouraging people to join as well as a form to input your email address.
Campaign Monitor customers can easily add a Header Bar to their website using tools like Hello Bar and SumoMe , and any email addresses you capture will be automatically added to your chosen list in your Campaign Monitor account.
An excellent tool for setting this up on your own website is Scroll Box part of the SumoMe suite of tools. This simple tool makes it easy for you to customize and insert a Slider into your website and integrates directly with Campaign Monitor to feed any email addresses you capture into your list.
If your site uses a sidebar, typically used in blogs and article segments, this is an ideal place to embed an opt-in for your subscriber list. So, why not ask them to sign-up to ensure they never miss out on upcoming content? End-of-post opt-ins are a great place to grab subscribers in a space where brands otherwise rarely include a call-to-action other than telling readers to comment and share. Instead, include a visual call to action with your newsletter opt-in. While pop-ups may be seen by some as intrusive and annoying, countless studies and tests have shown they can be effective.
Timing is one to pay attention to. Some sites only show lightbox opt-ins that trigger when a user shows exit-intent moving the mouse cursor outside the browser area. Experiment with the message and timing of lightbox opt-ins to find what brings the highest conversion of new subscribers.
There are a number of different types of email campaigns marketers like you can send to subscribers, and the type you choose really depends on the goals you established in Step 1. An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest. Campaign Monitor customer AirBnB regularly sends a great newsletter to their network of freelance photographers.
If your goal is to keep in touch with a list of people you already know i. It will keep your business and your products top of mind and drive people back to your website.
For a deeper look at the key elements to include in your email newsletters, check out our blog post on the anatomy of a perfect email newsletter. A marketing offer email is essentially any campaign you send with the goal of driving a direct response. A great example of a marketing offer campaign is this email from Campaign Monitor customer Pizza Hut:. The marketing offer email is effective if your goal with email is to directly drive sales.
It presents a product or discount offer and includes a direct call to action for people to click-through to your website and make a purchase. An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service.
A prime example of an announcement campaign is this email from Campaign Monitor customer Showtime announcing the launch of their new show Penny Dreadful.
The announcement email is perfect if you want to keep an engaged audience i. While the sharing of information is the primary goal, the email may have the added benefit of driving people back to your store or website where they can make a purchase. An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend.
As you can see, the campaign invites subscribers to the launch of the MKX and contains details on the date, time, and location of the event, as well as information on how to RSVP. As mentioned before, the type of email campaign you send depends entirely on your goals with email.
Email tools like Campaign Monitor make it incredibly easy to create beautiful email marketing campaigns, but there are some fundamentals that you should know to make sure you get the best results from each campaign. Check out our drag-and-drop email builder and easy photo editing guide. As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through.
The reader is then presented with a prominent call to action button that makes it crystal clear what to do next. In the above pyramid model example, the bulk of the email is visual with minimal text. Ideally, you want to avoid walls or blocks of text.
This is because visuals — both video and images — are more eye-catching. Your readers are most likely to respond to content that is most relevant to their interests. Start by adding their name in the subject line, then customize campaign content based on list segments to maximize engagement more on that next. List segments make it easy to choose what type of content to send to which subscriber.
When you can personalize content and make it more relevant to a certain group you improve response rates. Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Here are some common email list segments you can create to increase click-throughs in your campaigns and plan more targeted content based on those segments:.
So, if a user visits a recipe site and subscribes from a page featuring vegan recipes, they would be subscribed to a segmented list for vegans. Global surfwear company Rip Curl understands the value of relevance and executes it well in their email newsletters:. In fact, your subscribers probably visited your website or social media page to sign up for your email. Campaign Monitor customer Freshbooks does this effectively in their email marketing campaigns.
The fonts, colors, buttons and even the iconographic style they use on their website are perfectly replicated in their email campaigns. To drive your subscribers to click through from your email campaigns, you must make it as easy as possible for them to do so. Because the template is responsive, the middle three sections of content stack on top of each other when viewed on a mobile device. This ensures the text and buttons remain a useable size as opposed to being shrunk down and make it effortless for subscribers to convert.
When creating campaigns, we recommend taking a strategic approach so that your emails follow a promotional or editorial calendar. Planning your campaigns helps you avoid waiting too long between sends or, worse yet, flooding subscribers with too much content. Frequency matters, and how often you send emails can have a significant impact on your revenue and email engagement and unsubscribe rates.
Send too much and subscribers can suffer email fatigue causing them to disengage and unsubscribe. Send too few and you lose the attention of your audience. They may even forget why they signed up leading them to unsubscribe. The chart below from MarketingSherpa gives you an idea of optimal send frequency:. The data shows a spread of interest leaning toward higher-frequency email campaigns. Let them choose frequency settings or poll them to discover how often they want to hear from you. Not much has changed since then and consumers still prefer email.
Take a look at these predictions and trends shared by Convince and Convert , compiled from both Litmus and our own reports :. Every business, in every industry, has plenty of information to share. Whether or not that information is relevant or interesting in the eyes of your subscribers is what you need to determine.
The following are a few ideas drawn from our complete guide featuring 50 content ideas for your email campaigns and newsletters :.
Look for every opportunity to share valuable content over promotional content to keep interest and engagement high. There are two places through which you can track the success of your email marketing campaigns: Your email marketing tool such as Campaign Monitor and your website analytics tool such as Google Analytics.
The reports section of your email marketing tool is the place to go to understand how people interacted with your email campaigns. For Campaign Monitor customers, there are a number of reports that can help you do this, but the most commonly used is the Snapshot report. These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another.
If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. To do this, you need to have a web analytics tool like Google Analytics installed on your site. You can even download our Google Analytics dashboard which will show you some key statistics about your email visitors in one handy location. With all the data at the ready you can start making and testing changes to your email campaigns to improve open and click through rates.
To do this, make sure every bit of the email is the same, except the subject line. You can test different subject line lengths, different power words in subject lines, and generic vs.
The 9 Best Email Subject Line Styles to Increase Your Open Rates
Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. As a marketer, this puts you in a difficult spot. Because you know how important email marketing is.
How many unread emails do you have in your inbox? We get a TON of emails every day billion are sent every day! People are inundated with boatloads of information — more than ever before in history! Your subject line is your first and maybe your last impression on users.
You have 2.7 seconds to grab someone’s attention, no pressure
Building the most effective email to grab the attention of potential clients starts with your email subject line. Effective subject lines are clear, precise and get your potential clients to open up the email. You want to compel email recipients to open the email that you send, and this is possible when you consider the following factors as you write your email subject line. While you might think a catchy, funny email subject line is going to get more attention, the opposite is actually true. When your subject line is clear, your email is more likely to be opened. If you use the wrong words in your subject line, your emails will go directly to the spam folder of the recipient and never be seen. While you can use one word that might be considered a spam word, more than one can cause a spam email. Learn from the professionals who study email open rates. Words that promote results, such as profit, or money, are more effective in email subject lines than words that are vaguer. Pay attention to words that are going to get results, and stay away from annoying, overused words that no longer result in click-throughs.
5 Tips to Create an Engaging Email Marketing Campaign
They are packed with details and usually include several attachments. The good news? I was inspired to write this article. What strategies have you used to get more responses from email?
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The Complete Email Marketing Guide for Beginners
If this is your first time registering, please check your inbox for more information about the benefits of your Forbes account and what you can do next! Because of its opt-in nature, email marketing is a widely used and highly effective tactic for reaching people. That said, modern consumers may receive dozens of marketing emails every week, and it's getting more challenging for businesses to stand out from the vast array of promotional content their audiences see every day. From snappy subject lines to helpful tips, there are a few simple tactics you can use to successfully capture your subscribers' attention.
Sending bulk emails to a group of contacts my not be enough if you seriously think of increasing your conversion rates. Therefore, what you should remember about is to customize your online communication as accurate as possible. Take a look at the following 8 tips that you may find helpful while creating email marketing campaigns. Did you like the content? Share it!
9 Commandments for Newsletter Creators
How often do you delete an email without even opening it? Posing questions in your subject line will make your audience stop and think about themselves and their behavior. You can also think about Google Searches. When people want information, they search a specific question. What question is your content answering? Start there to reel them in. When you open your inbox, you probably see an overwhelming amount of letters and words. Even better, numbers provide a sense of comfort to readers by signifying a definite beginning and end to the email.
Or that you are 6x more likely to get a click-through from email than on Twitter? But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success?
Making Sure Your Emails Grab Your Reader’s Attention
This post was written by a guest author, if you are interested in contributing on Opportunities Planet visit the write for us page! Just a few decades ago postal services dominated the world and we could only wish for emails, but today, they are on equal footage with chat or a cellphone! Email is the oldest way of online interaction we use. Although there are a lot of other ways to communicate with your audience different social media channels, live chat, instant messaging, etc.
18 tips for writing an excellent subject line so your email gets read
Forget gone in 60 seconds, when it comes to the digital realm you have a teeny tiny fraction of that. Think of the amount of time it took you to read the title to this article — about three to five seconds. Most likely you knew within those first precious moments whether you were going to click through, or peace rude.
It's an important question to ask yourself whenever you're preparing to send out an important email. US workers send billions of emails every day. You need to make sure your message stands out. Read more: What your email inbox reveals about your personality.
12 Attention-Grabbing Strategies To Improve Your Email Engagement
7 Ways to Capture More Attention With Email Subject Lines